The Secrets to the Sports Industry with Tanner Natzke – Business Isn't Hard
Breaking into the sports industry is one of the toughest challenges for young professionals. Jobs are competitive, internships are limited, and everyone is trying to stand out. But what if the difference between being overlooked and landing your dream role came down to a few core principles: attitude, effort, and results?
In this episode of Business Isn’t Hard, Oliver Howard sits down with Tanner Natzke, Manager of Premium Sales at Tepper Sports & Entertainment and host of the Attitude, Effort, Results podcast. Tanner has built a successful career in professional sports, and he shares the practical lessons that helped him get there.
Here’s what you’ll learn in this episode:
- Stacking Habits for Success – How to anchor daily actions to commitments and commitments to goals, creating routines that fuel energy, positivity, and focus.
- Networking That Actually Works – Why real networking isn’t just “up the ladder,” but also sideways with peers and down with future leaders, plus why face-to-face conversations are still the most powerful career tool.
- Leadership Lessons from Sports – How teamwork, communication, and a competitive mindset translate into business success.
- Dreaming Big Enough – Why the best leaders create visions so big that others can see themselves inside it, and how this kind of leadership drives long-term growth.
- Career Tips for Young Professionals – From adjusting your schedule to match the demands of the job to developing resilience through small wins, Tanner offers advice every student and early-career professional can apply.
Whether you’re trying to break into the sports industry, land that next internship, or simply figure out how to stand out in a crowded field, this episode gives you actionable strategies you can use right now.
Check out Tanner here: https://attitudeeffortresults.com/


